How To Use Facebook Ads To Distribute Your Content

There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful. Best thing? Promoting your #contenton #facebook doesn’t have to break the bank. You can start from as little as $1 per day. Hi i’m cally, from the international institute of digital marketing. Let’s look at how to use #facebook ads to distribute your #content 1. Create relevant #content You need to create #content that’s valuable to the people you’re targeting. Ask yourself, Who is this #content for? Why would they spend time consuming it? Would someone who doesn’t Know our brand share this? To accomplish this, your #content should do one or both of these things: ➢ Answer a common question your prospects ask ➢ Solve a problem or pain point your customer has It also needs to be done in a way that’s engaging. A feed’s intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer. 2. Analyze results As you create #content regularly, you can start to see what works and what doesn’t. Whether it’s video, written, or live #content, you can see what brings a better reaction from the audience. #facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time. 3. Promote best-performing #content Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren’t fans or regular consumers of your #facebook #content. You want to use #facebook ads to amplify #contentthat’s already working. If something does well organically, it’ll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content’s shelf life, the longer you can boost the post. 4. Retarget those who consume your #content Getting people to consume and engage with your #content is important, but it’s only the start. If people are consuming your #content but aren’t becoming customers, what’s the point? That’s what really matters to your bottom line. How do you take people who have consumed your #content and turn them into loyal customers? Retarget them. If someone reads one of your articles or watches a video on #facebook, you’re able to serve a follow-up ad for additional #content. You can make the ad super relevant because you know the viewer already consumed your #content. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitut