How To Use Images To Increase Search Visibility And Get More Clicks

#Image #Clicks #Marketing Is your content ready for the increasingly visual results on search? As google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an #Image along with the meta description. Hi i’m cally, from the international institute of digital #Marketing. Here is what you need to know about how you can use #Images to build organic visibility. 1. Think #Images, #Images everywhere Because #Images naturally draw the human eye, visual content becomes an organic search competitive advantage. A search snippet with an #Image is more likely to be clicked than a text-only snippet. But adding an #Image isn’t enough. On-page qualityis important, as it now influences click-through rates (and thus traffic). No clear guidelines exist to make sure google includes a thumbnail #Image in your page search snippet, but there are a few things you can do to optimize the potential: ➢ Include a unique #Image on the page. ➢ Follow google’s guidelinesto specify a thumbnail #Image on each page. ➢ Do basic #Image seo. 2. Get your #Images featured Apart from thumbnail #Images, another prominent section within google search result pages that can steal attention and #Clicks is featured snippets. The selected search results that appear on top of google organic search results provide a quick answer to the query. To identify opportunities for featured snippet #Images, you can use several tools. Keyword research tools, including serpstatand semrush, can be used to identify featured snippet opportunities. You can explore which ones have #Images and where the #Images align with the text. 3. Promote with consistent #Images #Images inside google’s search results set expectations. Searchers already know what they will find inside each page. Those who click would land on your page with a strong intent to download it. To take this idea further, use the visual asset featured in google serps for on-site retargeting campaigns. You can reuse the same #Image to follow the user around your site (or even after they return to your site days later). This way you have a greater chance to convert those people who failed to opt in and download your lead magnet right away. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute