Last Rites to Google 3rd Party Cookies 5 Alternatives Every Digital Marketer Must Know
International Institute Of Digital Marketing™ - A podcast by International Institute Of Digital Marketing™

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End of Google third-party cookies in 2022, what does that mean to every Digital Marketer? No more targeted ads or re-targeting, there could be so much change in this space, also this could really impact the revenue of the Adtech companies. So what next? Here I am Manju Mani, interning with IIDM as a Brand Marketing Analyst shall provide you with 5 alternatives that every Digital Marketer must know 1. Aggregated targeting: Digital Marketers will no longer have a choice to provide ads with precision targeting to an individual rather it will be aggregated, meaning it can be an ad targeting a group of people. 2. Invest in Consumer Trust: It’s very natural for customers to buy products/ services from the brands they trust. There is definitely a future for brands that invest in Consumer Trust. 3. Focus on first-party data: A lot of publishers generate revenue by partnering with third-party data providers. Demand-side platforms should come up with strategies to change this and focus more on the data obtained from first-party and then target customers using media buying platforms. 4. Privacy Sandbox: Google has announced Privacy Sandbox as an alternative to third-party cookies. It is said that instead of cookies, anonymized signals received from the user’s browsing habits can be used by the ad companies to gain profits, however, it is not yet clear how this can be used for targeting customers while maintaining privacy. 5. Get innovative: Marketing is a field of innovation, marketers have always come up with new and clever strategies to promote their ads. Other types of marketing can be revitalized for example Contextual Marketing. If you want to learn more about how to survive such unprecedented events and be at the top of your game check our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute