Marketing Tips For Small Businesses

#IIDM #Digital #Marketing Hi, there my name is Teegan from the International Institute of Digital Marketing™ and I’ll be giving you 5 tips today that will help your small business succeed. So, the majority of small business owners usually don’t know where to start when it comes to digitally market their product, but it can be so simple once broken down. Never before has social media and the online world been so impactful on businesses so if your small business is not on social media yet, it’s important that it starts making an appearance soon! The first tip is to start investing in content marketing. Making your own unique content is important for brand awareness, which in essence, will increase your sales and overall success and performance. Successful content marketers use blogs, podcasts, videos, and social media sites to promote themselves and their businesses. The second tip is to check analytics, by doing this it helps you learn about your customer as well as get to know them. Social media platforms, for example, Facebook and Twitter give bits of knowledge on clients' likings, their habits, and in particular the thing they are purchasing. Social media like Facebook and Twitter usually gather feedback from past clients and having good feedback means an opportunity for future clients. As the relationship between the client and the business grows, it showcases to everyone the business's customer loyalty. The third tip is to have an online presence. The majority of people are on social media. Facebook, Instagram, Twitter, Reddit, and LinkedIn are all market leaders. Most people are on social media at least once a day, therefore your next potential client is somewhere online. Other online presence platforms that are important for small businesses are email marketing, Facebook, Google ads, and SEO. Not only is having an online presence a necessity but sticking to it and consistently posting and having an engagement with your audience is key! That leads to the fourth point - have a consistent online reputation. For small businesses, an online positive reputation will allow clients and future clients to see the great service or product provided. A consistent online presence improves your brand and it ranks you higher on Google. Start out by knowing which social media sites your target audience uses most and stay on top of those sites first. Then, engage with your audience and always use tools for automation. The fifth and final tip is to always use hashtags when posting. Hashtags are important for a brand when it comes to digital marketing as they are used to get your content in front of a bigger audience. Hashtags help boost your marketing campaign as well as your marketing strategy and raises awareness of your brand by targeting a specific group/ target audience. And there you have it - 5 marketing tips for small businesses. Having an online presence and staying consistent while getting to know your audience is a key component for small businesses in order to become successful. Investing in your content marketing and using hashtags as well as checking feedback using analytic tools are all marketing strategies to build your brand to the best of its ability! For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet