WHAT ARE LONG TAIL KEYWORDS?

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#Longtailkeywords are #longer and #morespecific #KEYWORDphrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using #VOICESEARCH. They’re a little bit counter-intuitive, at first, but they can be #hugelyvaluable if you know how to use them. Take this example: if you’re a company that #sells classic furniture, the chances are that your #pages are never going to appear near the top of an #organicsearch for “furniture” because there’s too much #competition. But if you #specialize in, say, contemporary art-deco furniture, then #keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those #consumers looking for #exactly that #product. Managing #longtailkeywords is simply a matter of #establishing better lines of #communication between your #business and the #customers who are already out there, actively shopping for what you provide. Think about it: if you #Google the #word “sofa” (a very broad #keyword sometimes referred to as a “head term”) what are the chances you’re going to end up #clicking through to a #sale? But if you #Google “elmwood veneer day-bed” you know exactly what you’re looking for and you’re probably prepared to pay for it then and there. Obviously, you’re going to draw less #traffic with a #longtailkeyword than you would with a more common one, but the #traffic you do draw will be better: more focused, more committed, and more desirous of your services. WHEN WE SAY #LONGTAIL, THINK CHINESE DRAGON The phrase “#longtail” is a visual metaphor for the shape of a #distributiongraph. Say we were to create a #graph of #webwide #keyword popularity, a very few #phrases would rack up an enormous number of #searches. But here’s the surprising part: those #keyword search terms, the “head” of the dragon, in reality, account for a surprisingly small percentage of all searches, about ten to fifteen per cent, depending on how you #measure. Another fifteen to twenty per cent of searches come from #midlengthkeywords, meaning that roughly seventy per cent of #pageviews are the #directresult of #longtailedkeywords. It’s a Chinese dragon: the tail goes on and on and on. FINDING #QUALIFIEDSEARCHERS WITH #LONGTAILKEYWORDS Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp