What is A/B Testing?

#A/B testing, also known as #split-run testing or #buckettesting, is the process that starts with a hypothesis that makes you believe that doing a small change to your ad will help you to improve the results. You have the control ad (A) and the one with a variation (B), and you compare them at the same time, changing only one variable between them to see which one gets the better performance. For example, a higher click rate. It is a #userexperience research methodology vastly used in this online world that surrounds us and the backbone of almost every successful app, webpage, #adcampaign, etc…That you can think of! Let’s say an organization puts up two ads-- both ads are pretty much the same, but if you were to look closely you will see that the variation ad has a different #CTA (call to action) button, “sign up” instead of “order now”. The idea of #A/Btesting comes from the hypothesis that maybe that small change (that could also be the text, the image, the link description, or the headline) can affect positively or negatively your #brand and if that’s so, how exactly. Many tools can help you to compare the results and show you which one has a better performance than the other like crazy egg, #google analytics & #google optimize optimized, and many others. If you are using Facebook manager only, you will anyways see which one has a better click rate, conversion rate, and few other metrics that perhaps is enough for you if, as mentioned in the previous example, you are just running ads on #Facebook or #Instagram.  Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.   #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp