WHAT IS PPC AND GOOGLEADS
International Institute Of Digital Marketing™ - A podcast by International Institute Of Digital Marketing™

Categories:
Within the context of #SEM, you may have heard the acronym '#PPC' and wondered what it meant, or maybe you just wanted to know more about it. #PPC stands for #PayPerClick. This is a model of# payment for #digitaladvertising, where the #advertiserpays a fee every time their #ad is clicked. Depending on the #fee for the #click, the #profit can vary from a net loss to a very generous gain, but it all depends on your #targetaudience, as well as how #optimized your ad is for the #searchengine. #Programs like #GoogleAdwords (or just #GoogleAds) use an #auctioning #system. It works sort-of like this-- Your #ad is thrown into a hat with many other #ads and appears in a user's #searchresult. This is far from random though, as whether or not the #ad appears depends on many, many different aspects, like #ad #quality, and more #importantly, #targetaudience and #keywords, as well as your #bid, and how high you're willing to #bid. While more money may mean more #clicks, this isn't completely the case, as many different factors, your #control can grow the chances that your #ad will appear. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp