What Is SEO And Is It Worth It ?

hat is SEO and what is its value to websites? You hear SEO here and there, in job descriptions and people ask alot about it and you might ask yourself if it's really complicated or why it is so wanted . So basically SEO  is one of the core concepts in digital marketing, So SEO stands for Search Engine Optimization,  which is optimizing for search engines like google, yahoo, bing, and alot more. In order for users to get the best results that are relevant to their search query at the top of their search page, Search Engines have made an enormous number of updates which lead to organizing and making sure about content quality like  Panda update, Penguin, Hummingbird, and a lot more. By optimizing for search engines means you are aiming to get a better SEO score, in order to make each Search Engine choose you over your competitors. To get to the top of the search results, which makes you get organic traffic, which means people find you easier while searching precisely for things that you offer and they end up being potential customers. SEO Traffic is considered one of the richest because it directly targets people who are interested in your business whether it's a product or service and best thing about it is it's completely free. You can optimize according to SEO parts which are: On-Page SEO: This means on your page the part where you have control over and can execute your strategy as you have the authority to make instant changes. Off-Page SEO: Is about everything outside your bounds and can be done to improve your website visibility, Authority, and  how it looks for others as well as maintaining good quality backlinks Technical SEO: This Refers to website and server optimizations that help search engines crawl and index your site more effectively. Technical Seo includes site speed and responsiveness to users as well as redirects. Keywords Research and Strategy: This is for taking advantage and optimizing for the right words which will grab your desired customers. If you are interested in knowing more about SEO you can sign up for an SEO Course that will explain SEO more briefly to you. I advise you to start with SEO & SEM Master I™  From The International Institute of digital marketing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #conten