Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE (00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer (01:05:30) Contact Details, Esources and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/582 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Liz Mercer, Partner, WISE https://www.wineindustrysaleseducation.com Date recorded: 4 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/582 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin