New Business Diaries: Christi Tronetti and Kristy McCready

IPA Podcast - A podcast by Institute of Practitioners in Advertising (IPA) - Wednesdays

Categories:

Business

In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.