The Effectiveness Files: RSPCA

IPA Podcast - A podcast by Institute of Practitioners in Advertising (IPA) - Wednesdays

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Business

In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.