The Effectiveness Files: Tony's Chocolonely

IPA Podcast - A podcast by Institute of Practitioners in Advertising (IPA) - Wednesdays

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Business

In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.