S24 Ep8: Christy Pretzinger - Leadership Empathy and the Cultural Balance Sheet

Today,  Steve is in conversation with Christy Pretzinger, founder, president and CEO of WriterGirl. Over the past 20 years, Christy has grown the company from a modest freelance writing business into a healthcare content consultancy. She speaks with Steve about some of the practical tools she has implemented in order to grow the company’s culture, the role of leadership in training and retaining emotionally intelligent employees, and the impact her focus as a leader on the company’s cultural balance sheet has had on their financial balance sheet. March 8th is International Women’s Day and we want to mark the occasion and make sure you haven’t missed our many valuable episodes with Steve in conversation with women in leadership. So we’ve put together a specially curated playlist featuring the best of women in leadership, and we want to give you special access. All we ask in return is this: just rate and review the ISF podcast on Apple Podcasts, Spotify, or wherever you listen, send a screenshot of that rating and review to [email protected], and I’ll send you back special access to the curated playlist. Key Takeaways: Leaders should track their cultural balance sheet just as they watch their financial balance sheet. A leader who is intentional about culture increases employee retention. Helping employees grow in emotional intelligence as the company grows can make work more productive and rewarding for everyone, especially clients. Technology is never the answer to a people problem, and it will never replace human connection. Tune in to hear more about: 1. Pretzinger’s story of growing her business (1:45) 2. The cultural balance sheet and how leaders can create a corporate culture based on emotional intelligence (2:40) 3. Preventing employee turnover (9:09) 4. Implementing new technological solutions with sensitivity to employee experience and client needs (11:26) 5. The need for human connection in business even was we advance technologically (15:46) 6. Building a team that works from home (16:34) 7. Intentionality when building culture (17:10) Standout Quotes: 1. “Anyone who looks at a balance sheet knows that employee turnover is a hidden cost. It doesn't show up on a balance sheet. And I can count on one hand the number of people that have left our organization. And in fact, I don't even need the whole hand. And many people who leave continue to work with us on a contracted basis, so there is very, very little turnover. And even our younger employees expressed interest in retiring from this organization, which is really great.” - Christy Pretzinger 2. “We had everybody do a day-long workshop. And it was incredibly revealing. It took a lot of time. And it was very … I guess the things that I look for when we do these things are what Brené talks about is what every human wants is love and belonging. They want love and belonging, and they want to know that they matter.” - Christy Pretzinger 3. “About retention: I think about, obviously, a hidden cost on the balance sheet. But what I think about too, is all of that intellectual property walking out your door. You know, you've got ,we have people who have been here, I think, my longest employee is 13 years, I think. She started right after she got married, and now she has five kids. So I've literally watched her grow up. If she walked out that door, and we were so much smaller, she literally built the sales department and built the CRM tool, and still worked very heavily in contributing to that — if she walked out the door, it would be devastating. But yet, that's not going to show up on a balance sheet. .” - Christy Pretzinger 4. “So I still think that there is a tremendous place for — and not only a place but a need and a yearning for true human connection. And because I own a virtual organization, I know that you can have true human connection virtually, but it does require a camera.” - Christy Pretzinger Mentioned in this episode: ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.