Increasing Your School’s Website Traffic Using SEO & Google Ads

Competition is quite high for international schools. What makes your school unique to stand out? How can you leverage SEO & Google Ads to increase website traffic and generate qualified leads? In this episode, Chandler Clayton joins us on the show to share insights on increasing the quality and quantity of YouTube school website traffic and how to utilize Google Ads & SEO best. Chandler is the Digital Specialist at ISS, focusing on improving SEO & managing paid Ads. We kick off the episode with strategies to increase your website traffic, tips to expose international schools through organic and paid search results, and accurate messaging on your website to generate qualified leads. Moreover, we discuss common mistakes international schools make when concentrating on Google Ads and neglecting SEO and advice to marketing elites starting in the digital space. Tune in for more insights!   Timestamps [02:12] Introducing the topic [02:58] About Chandler Clayton & how he got into the marketing space [06:35] Strategies for international schools to increase traffic on their website [16:15] Tips for exposing international schools' brands through organic and paid search results [21:22] How to read through the lines when looking at marketing to see what their brand might be [23:55] Using accurate messaging on the website and how it generates more qualified leads [25:10] Common mistakes international school make while using SEO & Google Ads [27:22] Success factors in international schools in increasing the website traffic [29:35] Advice to international school wonders or marketing elites  who are just starting with digital marketing spaces [30:36] How to connect with Chandler Clayton Quotes ●      “Use all of the graphic assets you have. People naturally resonate more with visuals than just reading texts.” ●      “Marketing is a double-edged sword. It can have a misleading side, and the best way to navigate that in international schools is to reach out to schools.” ●      “SEO is a long game. You are not going to see those immediate results. It may feel like it’s not a good use of your time, but overall, it makes a huge impact.”   Let’s Connect Connect with Chandler Clayton on; ●      LinkedIn: https://www.linkedin.com/in/chandler-clayton-421873a6/ ●      Email: [email protected]   Connect with Dr. Dana Specker Watts on; ●      Twitter:  https://twitter.com/teachwatts Connect with Mike Pierre on; ●      Twitter:  https://twitter.com/Ayitis_SigmaMan   More resources ●      Head over to iss.edu/events to see future PD's that ISS is offering for the SY 22-23. ●      Join the Diversity Collaborative platform-https://info.iss.edu/sign-up-diversity-collaborative ●      Please visit inspirecitizens.org to register for the Global Citizenship  ● Head over to https://www.seniainternational.org/ to check out inclusion education practices for individuals with disabilities and ensure their potential is fully maximized.