Ep. 1017 5 Secrets Learned In China... | Wine2Wine Recorded Sessions

Welcome to Episode 1017; 5 Secrets learned as an Entrepreneur in China for 30 years with JC Viens IWA and Andrea Sartori. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. This session will explore 5 critical insights into China which will put this complex market into an updated perspective and provide critical tools to succeed. The following points will be discussed: 1) how to move beyond “ganbei”; 2)“weiwen”, the key; 3) the central role of “ganxi”; 4) why you should never underestimate “mianzi”; 5) why success needs “xinyong”. A paradigm shifting session ahead. More about today’s speaker: JC Viens IWA is a Gourmand & Storyteller, JC Viens helps Italian wine companies develop effective storytelling to strengthen their brands and drive business growth in international markets. After 30 years as an Entrepreneur in the Export Sector in China, he is now an expert of Strategic Wine Communications. Greater China Ambassador for Franciacorta, WSET Certified Educator, he is also a regular contributor to Spirito diVino Italia on issues relevant to italian Wine companies wanting to sell into Asian markets. To find out more visit: Facebook: https://www.facebook.com/grandepassione Instagram: @grandepassione Twitter: @grandepassione More about today’s moderator: Andrea Sartori, born in Verona in 1959, Andrea Sartori represents the fourth generation of owners of Casa Vinicola Sartori, the winery founded in 1898 by Pietro Sartori. After high school, he moved and lived in the United States, where he finished his studies and started having the first job experiences. When he moved back to Italy, he started taking care of the commercial and the communications departments of Casa Vinicola Sartori, focussing at first on the domestic market, and later on foreign ones. Since 2000, he is the President of Casa Vinicola Sartori. Besides taking care of the commercial aspects of the company, he is also in charge of the strategic vision of the business. To find out more visit: Instagram: @andreasartorivini Twitter: @Sartori_Verona LinkedIn: https://www.linkedin.com/company/casa-vinicola-sartori/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!

Om Podcasten

The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned! With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!