Ep. 2278 Barbara Fitzgerald Interviews Alisha Zaveri | Masterclass US Wine Market

Welcome to Episode 2278 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Barbara Fitzgerald interviews Alisha Zaveri, the Digital Account Director at Colangelo and Partners. Key takeaways: Tiktok and how wineries can engage with it Mastering algorithms on existing digital platforms Diversifying marketing mix on multiple channels More about the guest:  Alisha Zaveri is a global communications and digital marketing expert with experience across the US, UK, India, and Singapore. Specializing in food and beverage marketing and consumer packaged goods (CPG) branding, she excels in digital strategy, social media growth, and influencer marketing. As a media strategist and content creator, Alisha develops multi-channel marketing campaigns, secures top-tier media coverage, and builds engaged online communities. She is the Digital Account Director at Colangelo & Partners, a top wine and spirits PR agency known for brand storytelling, social media strategy, and influencer collaborations in the beverage industry. Connect: Website: https://www.colangelopr.com/ Linkedin: https://www.linkedin.com/in/alisha-zaveri-65411a44/ More about the host: Barbara Fitzgerald With nearly two decades in the wine industry, Barbara Fitzgerald is a leader in D2C wine marketing, business strategy, and brand growth. Coming from a 4th-generation Italian-American winemaking family, she has spent her life immersed in wine growing, production, and hospitality, gaining experience across top California wineries. As an Italian Wine Ambassador, Barbara bridges the gap between Italian and U.S. wine markets, helping wineries develop consumer-focused strategies through Apri La Creative Consulting. She also co-owns a boutique wine production company and an Italian wine import business, blending her passion for authentic winemaking with modern marketing expertise. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/   Until next time, Cin Cin!