Ep. 2287 Juliana Colangelo interviews Hayley Black | Masterclass US Wine Market

Welcome to Episode 2287 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews fine wine specialist Hayley Black, who oversees sales for seven states with Winebow Imports. Hayley shares her expertise on selling and promoting imported wines on the West Coastand and offers insights into the VIA Program. Key takeaways: How to bring more creativity and fun to wine marketing? What are some tangible ideas and examples for promoting wines? How to face the current trends and challenges?  More about the guest: Hayley Black Hayley Black is an avid learner of all things beverage and has a gift for sharing that knowledge with those around her. She believes that a passion for wine paired with a desire to learn creates a never-ending journey. Hayley has always understood what it means to pursue the pinnacle of quality in the wine industry in all facets. Hayley cut her teeth in the restaurant industry in the Greater Seattle Area. During this time she was named 425 Business Magazine’s 30 under 30, 2016.  After over a decade of working in restaurants, she transitioned into the world of wine sales and distribution. Throughout her career she has curated multiple wine programs, created and consulted restaurant wine training programs, worked harvest, worked in wineries, and now oversees sales and distribution for seven states in the USA for Winebow Imports.  She has earned the prestigious title of Italian Wine Expert with Vinitaly International Academy and has a WSET Diploma in Wine.  Connect: Linkedin: https://www.linkedin.com/in/hayley-black-dipwset/ Instagram: https://www.instagram.com/placestovino/ More about the host: Juliana Colangelo Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years. During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more.  Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: https://www.instagram.com/julezcolang/ Facebook: www.facebook.com/jules.colangelo/ Twitter: https://x.com/julezcolang?lang=en LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/   Until next time, Cin Cin!