Dr. Nick Fine on the Dichotomy Between IT and Digital Marketing
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
Today on the “It’s a Customer’s World” podcast, host Andy Murray interviews Dr. Nick Fine, a user-experience researcher and designer with twenty years of experience in digital — in both agency and client-side roles. He holds a Ph.D. in human-computer interactions and a BS in psychology. Nick’s areas of expertise are behavioral personalization, personality psychology, conversion rate optimization, remote user testing, and transformation through user experience. Through a combined focus on academic research and human interaction, Nick has worked as UX lead to complete complex and significant projects for many reputable brands.
