Jim Stengel on Purpose Driven Leadership in Client-Focused Business
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
What kind of marketing leadership competencies will be most useful in the future? What does customer-centricity mean for marketers of the future? What advice to give students and those early in their careers in business today? Renowned marketer, thought leader, and author Jim Stengel, takes on these questions and more in Episode 2 of It’s a Customer’s World podcast. Jim is the president of the Jim Stengel Company, host of “The CMO Podcast,” and bestselling author of “Grow.” He also works as an adjunct professor, a speaker, and an advisor. He and Andy discuss such topics as the role of the CMO, purpose-driven leadership in a challenging season, and what great leadership looks like.
