Wendy Liebmann on Following the Shopper to the Future

How have customer’s browsing behaviors changed? How can you include emotional touchpoints and create an efficient in-store experience? What does the future of sustainability in packaging look like? Wendy Liebmann, founder and CEO of WSL Strategic Retail, sits down with host Andy Murray to discuss her answers and insights to these questions and more in Episode 4 of the “It’s a Customer’s World” podcast. WSL is a global consultancy that helps clients across several industries anticipate and activate change through innovative shopper-led retail strategies. Wendy is known as an innovator of shopper insights, and her goal is to get executives out of their ivory towers to meet shoppers on the shopping floor. She publishes research in the “How America Shops” survey, has extensive global experience in marketing and retail research, and holds a degree in business and psychology from the University of South Wales. She is known for her unique combination of Australian earthiness, global retail vision, provocative viewpoints, and inspirational storytelling.