Branded content and the battle for your audience's trust

Melanie Deziel, founder of StoryFuel, talks with producer Michael O'Connell about the challenges facing newsrooms that are creating branded content. The conversation addresses the impact that tech giants like Facebook and Google have on what you read and the importance of accurately measuring how readers engage with your content online.? Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.