S4 Ep 15 | Wop-Wops Founder, Jake Flett

It's in our Roots - A podcast by Holly Gilbert & Dan Grist

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Society & Culture

In the words of Holly's Dad Nick Gilbert “we’re a Wop-Wops family” here on the podcast. Just like the rest of the agricultural community, we have become obsessed with this country clothing brand inspired by the kiwi lifestyle. This week we’re chatting to the Wop-Wops founder Jake Flett about the story behind the creation of the brand, how it’s become a YFC must-have and what ‘Wop-Wops’ actually means!