272-Year-Old Brewery Makes Carbon-Neutral Sake

Our guest is Cinzia Mesolella who is in charge of PR and communication at Kobe Shushinkan Breweries in Hyogo Prefecture. Hyogo is the home of “Nada no sake”, which means “Sake from Nada”, and is synonymous with great sake. Kobe Shushinkan Breweries was founded in 1751 and its award-winning label Fukuju has been served at Nobel prize dinners several times since 2008. Kobe Shushinkan is also known for its sustainable-minded sake production, and last year it released the world’s first carbon-free sake called Fukuju Junmai EcoZero. Cinzia is from Italy and since 2019, she has been playing a precious role in Kobe Shushinkan’s global communication. She is also a certified sake specialist. In this episode, we will discuss how Cinzia became the PR representative at the traditional sake brewery, what makes sake from Nada so special, Kobe Shushinkan’s sustainable production philosophy, its award-winning labels, and much, much more!!!