Patrick Fagan on nudging and beliefs

Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world. He was the lead behavioural scientist at the now-infamous Cambridge Analytica. Patrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms. Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals. He joined me for a conversation about nudging and how it works; beliefs and indoctrination; reality versus illusion; keeping society in a state of fluidity; and his fear of being eaten by a shark. After listening to this discussion, you will think you’re inside The Matrix. PLEASE SUPPORT MY WORK.