141. Over 90% Of My Sales Are From Events - How To Grow A Jewellery Business Through Fairs And Events with Lisa Ramos

Fairs and events are an excellent way to grow your business, but they can be intimidating when you’re not sure where to get started. In this episode, Jess talks with Lisa Ramos, a jeweller and handbag maker who’s built her business primarily through in-person events. Lisa shares her top tips for applying to fairs and making a show successful. She also explains how she’s used email marketing to continue building her customer base outside of events.   Episode Description: This week we’re talking with jeweller and handbag maker Lisa Ramos (1:29) How did you become a maker? (2:48) What inspired you to start selling at events? (10:13) How do you pace yourself when you’re doing so many shows each year? (15:10) Where do you find shows, and how do you choose the ones you do? (18:07) How has email marketing helped you grow your customer base? (21:34) What percentage of your sales come from events? (23:52) What are your top tips for making shows successful? (27:19) How do you approach interacting with customers? (33:02) What are the best shows you’ve done to date, and why? (38:56) Do you have any tips about applying for shows? (42:15) What’s next for your business? (44:41) How to connect with Lisa (46:20)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order your copy of “Start and Grow a Profitable Jewellery Business” Mono Lisa Designs Website Follow Lisa on Instagram and Facebook     Find Jewellers Academy on Instagram and Facebook