Episode 2​: Selling dreams​

How to launch a successful business, you might ask? Well, the product must be good. You need to have great people, a solid business plan. All of this is true, but there is a much more important ingredient in this mix idea. Idea that would inspire people and make them follow you. In this chapter you will discover what was the brothers' idea, how did Jonas and Robert attract the best people to their cause and what great products they've created. ​