ABC - Always Be Cross-Promoting

Whenever you have someone’s attention, you have an opportunity to cross-promote something else that you’re doing. For example, on this podcast, we have an outro where we cross-promote another initiative that we’re doing. Once you grab someone’s attention and provide them with value, then you have an opportunity to cross-promote something else you’re doing. It’s a powerful tactic similar to repurposing content. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!