Be Different and Win New Customers

Erik recently hosted a #LunchtimeLive with Brian Butler who happens to be a high school friend of Erik who has made a name for himself as a mixed martial arts agent. Think Jerry McGuire but UFC. These LunchtimeLives dive into what different marketing techniques people have used that make them stand out in their industries and allowed them to gain some traction. We ask them what is their key to success in their industry. What Brian said really resonated with Erik because he has a background in graphic design. He said he needed to get into some sort of physical routine so he got into mixed martial arts and the owner asked him to put on an event. The result of the event was amazing because it was marketed in a different way than most mixed martial arts events so the martial artists started approaching him asking him to be their agent. So he brought his marketing expertise to the mixed martial arts world. He treated being an agent like being a marketer while most other agents acted as if they were lawyers. He’s doing things differently. Think about your own marketing and how you can have the biggest impact. Try to be different from the rest of the crowd. Being like everyone else does not get you new customers. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!