Before You Buy For Your Business, Make Sure You Know Your Business

Here at Array Digital, we’ll look at a product or service and get wow’d by all its features and we want that shiny new toy. But then we have to stop and say, what problem are we actually trying to solve. Sometimes it’s not clear; we just want that new toy and everything it promises. We recently pulled the plug on a piece of software we were evaluating because we just weren’t convinced. It was an ERP that basically runs your entire company. Think about: Can it make us money? Can it save us money? And, even if we do get increased efficiencies, what does that look like? — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!