Brand promise and brand experience must align

It's important to align your brand experience with your brand promise. A lot of companies promise a lot of things with the messaging they put out on their website, social media, or printed materials. Sometimes they don't even know what those are. It's really important you not only know what your brand promises are but to uphold them. That will help you become a more resilient company and a company others can trust. At Array Digital our brand promise is all-inclusive pricing and constant communication. We have worked to make billing as predictable as possible by offering all-inclusive pricing and bundled services. We also stay in constant contact with our clients with check-ins, monthly calls, and following up when we say we will. It’s important to us that we do what we say we’re going to do. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!