Buffer: Save Your Social Media Engagement Strategy

In episode 192 of Journey to $100 Million, listen in to Erik as he speaks on a very useful marketing tool: Buffer. Buffer is a tool for social media management that allows you to create a buffer (aka queue) of future posts and schedule them out. Posting on your own is a good technique, but the problem when running a company like Erik is that you forget about posting on social media until late at night or when you are waking up early, which are not ideal times to post and engage with your target audience. So with Buffer, every time you think of a post at a time that may not be ideal, you upload it to Buffer which will then post it to the platform of your choosing at the time you’ve selected. About a month ago, Erik experimented with his Twitter posting 10 times a day. There was no way Erik could post 10 times a day at appropriate times because he runs a company and is busy all throughout ideal posting hours. Therefore, Erik used Buffer in order to load up all the tweets for the day early in the morning when he has time and schedule them out. If you are looking for a social media tool that will get your message across at the right time, consider Buffer! — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.