Continued Benefits Of Niching

At Array Digital, we have clients in 29 different industries which means we do have nice diversity among our clients but it also brings challenges. But if you take the HVAC industry, for example, they all need the same things and their websites need the same features. You can certainly customize their websites but, on the backend, there is similarity among them which simplifies the process tremendously. We can predict what every single customer needs and get really good at doing that. When you have a company that doesn’t niche and one that does, you really see the benefits of niching. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!