Crafting a Bold Mission and Vision Statement

Do you have a bold vision and mission? If you’re subscribed to this podcast, you probably do. However, is it defined and written down? Ours here at Array Digital is to dominate digital marketing in Hampton Roads (what we call our area) - it’s very direct, it has an intent, and it’s something that we can measure. That’s our three-year plan, and our vision is the podcast total. In episode 257 of Journey to $100 Million, Kevin uses Array Digital’s goals as an example to explain how to craft a mission statement for your business. The key takeaways are to make it short, focus on a bold goal you’re excited to accomplish, and keep it simple, stupid! — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!