Deciding Whether to Take Risks or Do Nothing

Have you ever been in a situation where you feel like a train wreck is about to happen? Today on The Journey to $100 Million Podcast, listen in as Erik revisits a situation in which we had to make a game-time decision, and had to decide whether or not to take a big risk. One of our clients that had an e-commerce site had been having some issues. Black Friday was right around the corner, and we had to decide whether or not to try and improve the site before their biggest day of the year, or just to cross our fingers and hope for the best. This client had been having problems with the site all through the fall of 2018, and we had made a big change in October in order to improve the site overall. As we were watching this site throughout the month, we started to see that some performance issues were creeping back in. Because of this, we anticipated a problem with the site on Black Friday, knowing how many visitors there were going to be due to the promotions being implemented for the holiday. We debated if we should take massive action (which is very risky), or if we should just hope for the best and trust the site. We wanted to make sure that our client was not in a situation where something could go wrong on their biggest day of the year. Want to know what decision we ended up making? Tune in on today’s episode! Have there been instances in your company where you had to decide very quickly what you were going to do to take care of a client problem? Let Erik know! Reach out at [email protected], or @iamErikJOlson on all social media! — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.