Experiment with Advertising Using Social Media

Erik was having a conversation with the president and CEO of Visit Norfolk and one of the things he was talking about was an advertising campaign where they used social media to very quickly experiment with the messaging and different markets they were trying to reach. It allowed him to do small experiments and tweak based on the data that came back. When he found a market that was working, he could invest more in digital advertising and traditional advertising - that is much more expensive and much harder to tweak over time. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!