For Naming Your Brand, Get The Team Involved

More than 4 years ago, Erik and Kevin decided to merge their companies to form Array Digital. Each of their teams was told that they will rebrand and have a new company name. Erik and Kevin did the brainstorming in isolation and then shared their ideas with the team for feedback. Guess what happened. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!