Getting Serious About Our CRM

At Array Digital, we’ve had a CRM since the beginning but we haven’t used it to its full potential. Erik and Kevin didn’t track every single movement they made because they had large networks and plenty of people to do business with. They logged basic things including emails and correspondence. With Glen joining the sales team, they continued in this same vein. But with the sales team growing, it’s become more important to have a CRM that’s in tip-top shape. It’s harder to do when you haven’t been doing it but it becomes a lot easier when you start a new sales team member on it. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!