Giftology: The Power of Gifts to Your New Clients

Think about your top-tier clients and give them a gift along the way in the onboarding period and make this a part of your process. Once a certain milestone is hit with that customer, you may want to give that client a gift, something that you put real time and energy into. For us, a client that spends more than $5,000 a month with us, we spend a couple hundred dollars on a gift for them. During the kickoff process, we listen really closely to the client, the people that are important to them and/or their company. Include this person on the gift to really surprise and excite them. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!