How Can You Improve The Effectiveness Of Your Google Ads?

You do not want to drive traffic from your ads to a generic landing page. Ideally, every different kind of message you have in a Google or Facebook ad, that same message is carried over to the landing page that the ad leads to. You want what the person searches for, what they see in the ad, and what they see on the landing page to all match. That’s what Google refers to as your Quality Score and you can increase that by making sure all these areas remain consistent. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!