How Erik’s Focus Has Changed Due to Company Growth

Today, Erik gives a quick update on some of the things he’s been working on in the company recently. Things have changed for him on a personal level: In the beginning, Erik was involved in every aspect of the company but as the team has gotten larger, they’ve hired specialists that can take on the different services that we offer and focus on those areas which means Erik feels he’s not as needed. But he still comes into the office every day despite feeling like he doesn’t need to because there’s always somewhere he can lend a hand. Nowadays he focuses on 3 different areas and operations really isn’t one of them except when it comes to internal, cultural issues. Even though the team is who interacts with clients externally, he plays a hand in the things that happen internally. He’s also made a point of getting in front of his clients on a regular basis; seeing 2-3 clients every week, writing them letters, taking them out to lunch, understanding what’s going on in their business, etc. The third thing is prospecting; even though he doesn’t have to because we now have a full-time sales guy who prospects most of the time. But with the desire to grow the company to $100 million, Erik realizes this isn’t a one-man job and does that as well. Right now we have the ability to leverage 3 people in the company: Glen, our full-time salesman, Kevin, and Erik. Erik also wanted to give a shoutout to Kathy Lewis, a radio host for a local series that’s been running for a very long time and is super well-known in the Hampton Roads area. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!