How Fundamental Professional Services Can Improve Your Business Performance

Do you have certain services that you wish every client had? Today on The Journey to $100 Million Podcast, listen in as Kevin talks about requiring fundamental professional services for each of your clients. We started requiring fundamental professional services about 6-8 months ago here at Array Digital. These professional services are ones that we include in every single contract or proposal that we send to a customer regardless of what other services that they may get from us. We do not do this to make extra money. Instead, we do this to price ourselves out of the small work we don’t want to do, as well as we feel that these services are something we have to provide in order to have a successful relationship with the client. These services include things like the digital agency of record, reporting & reviews, website optimization, advertising optimization, dedicated project managers, as well as other services. This may sound like a lot of stuff, and may not apply to you, but as a digital marketing agency - we feel these are some of the services that must be added in order to have a successful overall strategy. No matter what we sell to a customer, they have to get this service. If they do not want these services, then the client is probably not a good fit anyways. These services truly help us do the best job we can. Some of this stuff takes time, but is always worth it, and you can do a better job for every client you have. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.