How To Get More Buyers Like Your Ideal Clients, With Erik J. Olson

In the past here at Array Digital, we do not have a clear idea about the types of client that we want to work with. We have not picked a niche or segment . The result of what we did was what most marketing agencies will tell you to not do: to talk in generalities. In this episode, Erik shares how niching can help you get more buyers like your ideal clients. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!