How to Take Control of Your SEO Value

As you may already know, we recently hired a sales manager here at Array Digital. Because of this, Glen (our new sales manager) and Kevin are now doing the bulk of the day-to-day selling, freeing up a lot of Erik's time. Today on Journey to $100 Million, listen in as Erik shares with you what he plans to do with this free time. Erik figured this time would be best utilized by focusing on our marketing efforts for Array Digital. We are a digital marketing agency, but do not have a team member focused on the marketing specifically for ourselves. We do market for Array Digital, but sometimes we find that since we prioritize client work, Array Digital does not get as much love from the staff as they should. In increasing our marketing efforts, one of the objectives is to increase the SEO value of our website. But, we don’t want to just rank well on Google, we want to ensure that consumers are clicking on our links as well. Most people only focus on coming up in Google search results, but do not focus on the second step - you want people to actually click on your links. You have complete control over your search results ranking and click through rate (CTR), so listen in on today’s episode to find out what steps Erik is taking to increase our SEO efforts! — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.