How We Came Up With Journey to $100 Million

How in the heck did we come up with such a lofty goal of $100 million dollars within 10 years? About 3 years ago, a moderator reminded us of how companies overestimate their accomplishments in a year but undermine their possible accomplishments in a decade. We thought it through and talked about having more offices, having more employees, but thought... what is true success? The biggest metric of success that's unfakeable is revenue! We calculated about $40 Million in 10 years, realistically, but why make goals that are easily obtainable? If you set your goals high, you'll work a little harder to get there. Learn why we've stuck with the ridiculous number and how we use it to drive our business in today's episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!