Identifying and Understanding Your Ideal Customer

Who is your ideal customer? Odds are, most people do not know the answer to this question. It even took us a long time to figure this out for us here at Array Digital. Today on Journey to $100 Million, listen in as Kevin shows you the importance of identifying your ideal customer. To do this, it is essential to understand different buyer personas for your typical customer - while also creating different buyer personas for the multiple industries that you serve. Look at the customers you have, do the research, and start creating customer persona documents to find your ideal customer! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.