Increasing Pricing On Existing Clients Is Not Easy

Erik is currently trying to bring our new service offering to some existing clients. We updated our SEO and Google My Business offerings because we found way more effective ways to do these services that bring superior results. The previous way worked and we did a good job but now we know how to do it even better. But with the new way and the new results, comes new pricing. It’s more expensive for us to do it this way, nearly double the price. We decided that new clients definitely have to get onto the new offering. For legacy clients, we didn’t make them switch over right away. We gave them the option, they could decline or accept, and if they declined, we’d continue to do it the old way. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!