Investing in Customer Experience - Step 2: First Interaction

Creating a promoter out of a client starts before a prospect even becomes a client. Today on Journey to $100 Million, listen in as Kevin shares with you the second step in his 11 step process on how you can foster growth in your organization by investing in customer experience. Your first interaction with a prospect sets the groundwork for how this client may think of you or your organization if they end up signing. It is always important to communicate how you are different, be transparent & honest, and lay out expectations out front. Make sure your first interactions are thought through in a thorough manner, and you have a process that you are trying to continually improve! — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.