It'll Take Years Before People “Get” What You Do

Array Digital started off as a software company that created mobile and web-based apps for businesses that were amazingly designed so they looked great and worked great too. That lasted for the first year and then we transitioned into being exclusively digital marketing. It took a long time for people to realize the company was no longer doing apps and software anymore. It’s actually still happening that people have not grasped the fact that we no longer do that and have moved to digital marketing. We realized that we had to talk about it publicly and often. It couldn’t be just one blog post and then done. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!