Knowing When to Inject Sales Messaging into Your Advertisements

We do an awful lot of advertising and marketing for our own agency here at Array Digital. When you market for yourself, there's a concept of you can either "build brand equity" or you can "sell." Today on Journey to $100 Million, listen in as Erik shares with you which direction you should head in. There are some companies that are 100% building brand equity, some that are 100% selling. What many don't realize, is that the key is to have a blend between the two. Recently, we have been constantly giving value by writing articles, producing a podcast, putting on meetups - but ask for nothing in return. What we discovered was everything that we have been doing, has been 100% building brand equity. We decided to inject some sales into our advertisement messaging in order to grow our business from all this value we continue to provide. Give today's episode a listen to find out why it's important to always have an "ask" at some point. — Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.