Launching New Niche Agencies

One of the things that Kevin and Erik had struggled with for years is to niche or not to niche. And it's hard to niche, especially when you first start a company. You need money to keep the business going so the tendency is to accept basically anything that comes your way. In this episode, Erik shares how they were able to identify their niche and the benefits of doing so. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!